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10 million? Really? I can tell he's not going for the genius crowd. How many people are in the state of florida?

According to Google the population of the whole state is 22.24 million.... so like... almost half the population of Florida is in Manatee County alone. Dumb... dumb, dumb, dumb.

I don't think so, KVO.

This is the marketing plan. They've been working on it, cultivating it, and it is marketing gold to have people afraid of a subject. You can bet all the players know their roles, especially the PR guys.