The Bradenton Times: Revolutionary News Product Redefines Affordable Local Advertising

In a world of what appears to be mostly diminishing returns, The Bradenton Times offers great value and increased ROI, as our stellar growth of readership continues.
 
Advertising can be expensive. We take great pride in making available ads that offer  true value for the money invested and contribute to the success of the local economy. And that is the way we treat advertising as our client's investment – with all of the care and stewardship that the term implies. Of course at the time of spending money, advertising  is an expense and any dollar spent today is a serious decision. But what are the choices for letting someone know about your business?

Printed products? Newspapers, magazines, mailers, or coupon fliers are pretty costly with most of the cost going to costly overhead. As more people turn to the Internet to find a product, how effective is the return on your advertising investment?

With the introduction of the smart phone and now iPods and their counterparts, printed values continue to diminish, and the question is not if you need to advertise on the Internet, but how to do it effectively. The difference in cost between the mediums represents the lack of overhead in digital media – no paper, ink or transportation expenses. Why would an advertiser want to pay for such costs when they have no value to their business and an equal digital investment can go much further or an equal amount of potential customers can be reached for a fraction of the cost?

The Bradenton Times is a unique product. Unlike other Internet sites, we attract people to our site by providing original news, a powerful events calendar, service directories and a growing coupon section – not the same old wire reports that can be found endlessly elsewhere.

Our site is also on the top of search pages for news, coupons, and service directories. Our lowest advertising starts at $20 for 2 coupons and includes your own mini-website (we will also include your domain name if you do not have one). This is an investment any business can afford and an easy solution for a larger group of local businesses that still do not have their own website and continue to miss this important market.

The Bradenton Times has now reached a readership of more than that of a weekly paper and equal to many printed daily news products. Now consistently over 100,000 unique views monthly, the time spent by viewers on our site is more than triple of the local daily. This means people are staying on our site and reading what we publish. For all of the other benefits of online ads, advertising is still about branding – creating repetitive interactions with potential customers days, weeks and even months before they might need your service. In that sense, you've got to have your ad in the place that local customers are going and that is increasingly our publication. 

Please feel free to contact us about our products; from news to advertising. Our goal is to create a new model for delivering local news, and expand to new markets. We take great pride in covering our local community, informing our readers, and providing a platform to support the success of the local businesses that make this community thrive through the ads that support us. Our success, is the success of this community and it is our readers and advertisers that make this happen. For this, we say Thank You!

Read more about The Bradenton Times on Wikipedia

 
Joe McClash

Publisher

The Bradenton Times