Advertising Policy and Ad Agreement

Please read the terms and conditions of the Advertising Policy and Ad Agreement carefully before advertising with The Bradenton Times, Inc. and TheBradentonTimes.com. Use of or access to The Bradenton Times, Inc. and TheBradentonTimes.com site constitutes acceptance of the terms and conditions of the Advertising Policy and Ad Agreement and subject also to our Privacy Policy and Terms of Service.

Advertising Terms and Conditions

1. The Venue and No-Liability Policy

The Bradenton Times, Inc. and TheBradentonTimes.com (collectively, "the Company") operate solely as a venue to connect buyers and sellers. The Company is an interactive computer service provider and is not the publisher or speaker of any information provided by third-party advertisers.

The Company is not a party to any transaction. We have no control over, and assume zero liability for, the quality, safety, legality, or accuracy of any items, services, or claims advertised. The Company does not guarantee that any buyer or seller will complete a transaction. All interactions and transactions resulting from an advertisement are at the sole risk of the parties involved.

2. Sole Responsibility of the Advertiser

The advertiser assumes sole and exclusive responsibility for all content submitted, including text, images, links, and claims. By submitting an advertisement, the advertiser warrants that the content:

• Is truthful, accurate, and not misleading.
• Does not violate any local, state, or federal laws (including consumer protection and intellectual property laws).
• Does not infringe upon the copyrights, trademarks, or privacy rights of any third party.

Intellectual Property and DMCA Takedown Policy:

The Advertiser warrants that they own or have secured all necessary licenses, copyrights, and trademark rights for all visual and textual elements within the advertisement. The Company complies with the Digital Millennium Copyright Act (DMCA). If you believe your copyrighted work has been infringed by an advertisement on our platform, please submit a formal takedown notice to our designated agent at publisher@thebradentontimes.com . The Company will promptly remove or disable access to the allegedly infringing material upon receipt of a valid notice, without liability to the Advertiser.

3. Right of Refusal and Content Control

The Company reserves the absolute right to edit, reject, or remove any advertisement at its sole discretion, for any reason, without liability to the advertiser. This includes content deemed offensive, deceptive, or incompatible with the Company’s standards.

Limitation of Damages for Errors:

While the Company makes every effort to ensure advertisements appear accurately and on schedule, the Company assumes no liability for errors, omissions, or delays in publication. In the event of a material error caused solely by the Company, the Company’s total liability shall be strictly limited to a refund of the amount paid for the specific advertisement, or a complimentary re-run ("make-good") of the advertisement. The Company shall not be liable for any indirect, incidental, or consequential damages, including but not limited to lost profits or loss of business, resulting from any error or failure to publish.

Ad Placement and Website Maintenance:

The Company does not guarantee specific placement, adjacent content, or page positioning for any digital advertisement unless explicitly agreed upon in writing. Furthermore, the Company does not warrant that TheBradentonTimes.com will be completely uninterrupted or error-free. The Company is not liable for temporary service interruptions due to web hosting downtime, software maintenance, cyberattacks, or network connectivity failures.

4. Election and Political Advertising

All political and election-related advertising must strictly comply with Florida Statutes (Chapter 106). It is the advertiser's sole responsibility to ensure compliance with the following recommendations (subject to change with any new or revised laws):

• Required Disclaimers: Every ad must contain the legally mandated "Paid for by..." or "Paid political advertisement" language.
• Artificial Intelligence (AI): Per Florida law, any political advertisement created using generative AI that depicts a person performing an action that did not occur must include a prominent, clear disclaimer.
• Independent Expenditures: Advertisers making independent expenditures must provide the Company with a written statement affirming that no candidate approved the ad.

Political Ad Documentation Prerequisite:

For political advertisements classified as Independent Expenditures under Florida law, the Advertiser must provide the Company with a signed, written statement affirming that no candidate or political committee has approved the advertisement prior to publication [1.1.1, 1.1.3]. The Company will refuse to publish any political ad until all legally required disclosures and documentation are fully satisfied by the Advertiser.

5. Disclaimer Links

If an advertisement uses a hyperlink to provide required legal disclosures or disclaimers:

• The link must be conspicuous, clearly labeled, and lead directly to the disclosure.
• The advertiser is solely responsible for maintaining the link. If a link becomes broken or leads to incorrect information, the advertiser assumes all resulting legal liability.

6. Indemnification Clause

By submitting an advertisement, the advertiser agrees to indemnify, defend, and hold harmless The Bradenton Times, Inc., its officers, and employees from any and all claims, damages, or legal expenses (including attorney fees) arising from the publication of the advertisement. This includes, but is not limited to, claims of defamation, libel, fraud, or statutory violations related to election laws.

7. Age Affirmation

By submitting advertising information, you affirm that you are at least 13 years of age. Users are urged to use caution and practice safe trading, as the Company does not verify the identity or intent of any person using the site.

8. AI Disclosure Requirement:

In accordance with Florida Statute § 106.145, any political advertisement, electioneering communication, or miscellaneous advertisement of a political nature that contains images, video, audio, or graphics created in whole or in part with generative AI must include the following disclaimer( The Bradenton Times provides this as recommendations and is not liable for compliance):

"Created in whole or in part with the use of generative artificial intelligence."

Technical Specifications:

• Print/Graphic Ads: The disclaimer must be in bold font, at least 12 points in size, and occupy no less than 4% of the vertical height of the ad.

  Video Ads: Must be clearly readable throughout and occupy at least 4% of the vertical height.

  Audio Ads: Must be at least 3 seconds long and clearly audible at the beginning or end.

  The Bradenton Times reserves the right to reject any advertisement that fails to meet these statutory transparency requirements.