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The polarizing and negatively oriented marketing that lobbying firms tend towards recently is undermining American society. They celebrate divisiveness, when Americans need to be brought together. The conflict and distractions assure that shenanigans politicians engage in on behalf of those who give them money, don't get noticed as much... And in the wake of marketing campaigns, Americans are left thinking they have enemies within their own community, and are encouraged to blame it on the "other guy," whom they also need to completely shut out.

No one ever solved anything by lack of communication.