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Local Two-Time Cancer Survivor Named Champion of Everlast's "What Do You Fight For?" Campaign

NEW YORK -- Everlast, the premier fight sports and fitness brand in the world, today announced Kim Brylow as the winner of their global 'What Do You Fight For?' philanthropic social movement and contest. For her brave story of twice fighting and overcoming triple negative breast cancer, Kim will receive $5,000, which she is donating to the Triple Negative Breast Cancer Foundation, and a VIP trip for her and one guest to the Sergio Mora - Shane Mosley fight at the Staples Center in Los Angeles, CA. on September 18th.

The contest, which ran in conjunction with Everlast's 100 year anniversary, received more than four-hundred entrants who shared the motivations that drive their fight in life. Entries were voted on by the public through a platform on the Everlast page on Facebook. Brylow, a 43-year old mother of one, inspired thousands of voters through her fight and survival with two separate bouts of triple negative breast cancer.

"Kim's story of strength and determination is at the heart of our 'What Do You Fight For?' campaign," said Everlast President Adam Geisler. "If she is able to affect just one individual and empower them to be better, to do better, then we have achieved our goal." On the eve of celebrating 1-year of being cancer free, Brylow has turned her fight to help those who face a similar challenge. In turn, she has committed to donate 100% of the $5,000 grand prize to the Triple Negative Breast Cancer Foundation, who is dedicated to supporting research so that effective detection, diagnosis, prevention and treatment of triple negative breast cancer can be pursued and achieved.

In honor of Brylow's story, former WBC Champion Sergio Mora is going to dedicate Saturday night's fight against Shane Mosley to her and also wear a pink ribbon patch on his trunks to honor her and those affected by breast cancer.

"As somebody who fights for a living, I understand the dedication and strength it takes to overcome a difficult opponent," explains Sergio Mora, former WBC Light Middleweight Champion. "Though no opponent I will ever face as a fighter compares to the fight against cancer, Kim's strength to overcome and fight to help others inspires me and dedicating Saturday's fight to her is my way of saying thanks." Everlast's long standing partnership with Teddy Atlas and the Dr. Theodore A.

Atlas Foundation was the inspiration behind 'What Do You Fight For?'. For each contest entry received, Everlast pledged $1 to support the foundations mission of improving the lives of those in need in our communities. With the support of countless athletes and celebrities like Sergio Mora and Mario Lopez, Randy Couture, Andre Berto, Gray Maynard, Miguel Cotto, and Teddy Atlas, who joined the fight to inspire others by sharing their personal motivations, Everlast was able to make a $10,000 donation to the Dr. Theodore A. Atlas Foundation.


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