SARASOTA – Alfstad& Productions, a new company creating, producing and marketing art, is opening for business in Sarasota's historic Rosemary District. Sam Alfstad, founder, says, “A talented pool of artists, a base of art-related businesses and schools and a supportive business community made Sarasota an easy choice.”
Sam hopes to tap that pool of talent, including students and artists. “Sarasota is a hot bed of art-related activity”, he says. “It’s important for us to get involved with local organizations and support artistic events.”
Using digital production and printing technologies, Alfstad& aims to create a unique dialogue between the past and the future. “We want to explore new ways to create art, to collaborate with artists and to produce and promote multidimensional art exhibitions,” says Sam. ”Our objective is to reimagine how to make and market art—basically, to create a new business model for art.”
Operations at Alfstad& Productions will mirror the workflow of Andy Warhol’s Factory. But while Andy was famous for using commercial art techniques – silk screening, ad design, conceptual art and 16mm film – to create “high” art, it was his business acumen that changed the way art is produced and marketed today.
“Now to be a success in art requires a combination of creativity and marketing,” says Sam. “After spending my career on Madison Avenue, perhaps I can give Alfstad& a little edge.”
Alfstad& Productions is shooting to mount its first show in early 2014. “It’s an aggressive schedule, but I think we are going to get a lot of support from Sarasota,” says Sam. “I certainly hope so.”
About Alfstad& Productions:
Founded in 2013 and located in the historic Rosemary District of Sarasota, Florida, Alfstad& is exploring new ways to produce art, collaborate with artists and promote multidimensional art exhibitions. Our goal is to reimagine how to make and market art, and—in the process—create an art brand recognized worldwide.
To learn more about the company, visit www.alfstadand.com.
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