BRADENTON – The Andaz line of properties is Hyatt's entry into the boutique luxury hotel market. Each distinct location is designed to embody the cultural experience of its city and to that effect, the company recently announced the next phase of its Andaz Salon series – a collaboration with The FLAG Art Foundation and the launch of a virtual Andaz Salon venue to connect and inspire creative minds.
The Andaz Salon, which takes place at all nine Andaz properties around the world, delivers an occasion for guests and neighbors to mingle and engage in cultural discussions with the guidance of a unique and locally relevant host. Now, with the newly launched Andaz Salon website, new alliances with The FLAG Art Foundation as well as travel media brand AFAR Media, and a fresh calendar of on-property events, Andaz Salon will bring creative inspiration to even more culturally-savvy travelers.
Stephanie Roach is director of The FLAG Art Foundation, which is a New York-based visual arts not-for-profit organization that encourages the appreciation of contemporary art among a diverse audience. Roach will serve as the Andaz brand’s first Cultural Insider by hosting Andaz Salon events at Andaz West Hollywood and Andaz 5th Avenue and by contributing content to AndazSalon.com.
“The role of our Cultural Insiders is to provide an authentic look at cultural happenings around the world, particularly in the markets where Andaz hotels are located. All of our Cultural Insiders bring so much to their respective industries and have a unique point of view in a variety of mediums,” said Sara Kearney, senior vice president of brands for Hyatt Hotels & Resorts. “Extending and celebrating local culture in an authentic way is the heart of Andaz, and our Cultural Insiders offer another way to demonstrate that commitment. The FLAG Art Foundation shares our vision for making culture more accessible, and we are excited to expose our guests to its mission, which aligns so closely with what the Andaz Salon is all about.”
While Roach’s expertise is in visual arts, through Andaz Salon events and the Salon website, she will share her unique perspective on a variety of subjects – from finding inspiration in her local neighborhood to her favorite picks in fashion, music, dining, literature and more.
“As The FLAG Art Foundation continues to use unconventional methods to support emerging talent and make contemporary art accessible to a diverse audience, the Andaz brand uses culture as a point of connection between its guests and neighbors,” said Roach. “It’s at this intersection that a unique relationship has formed. When two like-minded organizations come together, great things can happen.”
To stay connected with guests before, during and after their stay, the Andaz Salon website will offer a platform for discussion about art, culture, music, fashion and film. The site’s content will highlight each Cultural Insider’s observations and insights into the world they know best, allowing users to get an inside look into industries that pique their interest, while also encouraging them to interact, share and learn in a creative setting. The site will also showcase the charm and uniqueness of each neighborhood where Andaz hotels are located.