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Do You Psyche Yourself Out as an Investor?

One of the most fundamental pieces of investment advice is "buy low and sell high" – a concept that is very easy to understand and agree with, but often much harder to live by. Especially in uncertain market environments like we've seen lately, the rational implementation of this strategy goes against every instinct and emotion that a person has. It's important to understand what motivates poor investment decisions so you can avoid them when working with your Financial Advisor.

Article provided by Robert W. Baird & Co. with the authorization of its author for Evan Guido, Vice President, Financial Advisor at the Sarasota office of Robert W. Baird & Co., member SIPC. The opinions expressed are subject to change, are not a complete analysis of every material fact and the information is not guaranteed to be accurate. 



Evan R. Guido

Vice President of Private Wealth Management

One Sarasota Tower, Suite 806

Two North Tamiami Trail

Sarasota, FL  34236-4702

941-906-2829 Direct Line

888 366-6603 Toll Free

941 366-6193 Fax







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