Another friend at The Sarasota-Herald Tribune was laid off last
week. She received the bad news by a phone message telling her that
after 18 years editing the paper, her job was cut.
Forty-seven
other Herald-Tribune employees were laid off, including 31 SNN News 6
staffers. And to make the news even gloomier, the Herald-Tribune also
will end home delivery in Port Charlotte and Punta Gorda in March. With
declining advertising revenue, the Herald-Tribune has let go 40 percent
of its staff, from its hay days at the height of the area's real estate
boom.
When will this wake end? The dread of further cuts, even
ceasing publication has cast a pall over its remaining 350 employees,
much like passengers on the Titanic. The survivors are severely
depressed, expecting soon they will be let go. Will home delivery of
newspapers go the way of the iceman?
The gloom in the nation's
newsrooms has never been bleaker. The very existence of printed
newspapers is threatened. Some people predict newspapers, as we know it
will either shut down, or evolve into online blogs and newspapers. The
rising cost of paper and distribution comes at a time when advertising
revenue is plummeting because of hard financial times, as well as free
Internet news.
For the first time ever, last year more people
got their news from online sources, rather than paying for it in print
edition newspapers.
So dire is the newspaper industry that an
internet site called, "Newspaper Death Watch" chronicles the desperate
condition of the profession. Written by laid-off newspaper writers,
they reported over 1,400 newspaper employees were laid off in January
2009.
The Bradenton Herald's parent company, McClatchy Company
reported a $21,7 million lost for the fourth quarter, threatening even
more job cuts. McClatchy also said that $100 million in deep cuts can
be expected, an ominous fate for many newspaper workers at the
Bradenton Herald, Miami Herald, The Sacramental Bee and other
newspapers they own. Advertising, the lifeblood of any paper, fell 21
percent for McClatchy. Last year McClatchy had two rounds of job cuts
of ten percent.
What is the fate of newspapers? Perhaps the
best-known paper in the world is the New York Times, and since 1896 has
reported on recessions, assassinations and wars. Now a crisis puts the
very existence of the Times in doubt. Rumors recently circulated it
would cease publication this May. Scandals of plagiarism, timid
reporting on weapons of mass destruction in Iraq, and now the recession
has gutted the Times' financial status, its fourth-quarter earnings
plunged 48%.
With more and more readers getting their news on
the Internet, the need for home delivery of printed newspapers is a
relic on life-support systems. Your mornings savoring the tactile
pleasure of your paper are numbered.
Already Amazon has an ebook
reader - the Kindle, which allows you to download newspapers,
magazines, books, files and documents on a book-size tablet. So instead
of waiting for your paper to be tossed at your door, all you will need
to do is to have it electronically transferred to your Kindle. Some
people are calling the Kindle the Ipod of books. And as iPod is
expected to evolve into having your iPod woven into the fabric of your
garment, such as shirt or jacket, so will Kindle become even more
user-friendly.
Since the early days of American history
newspapers were called "paper bullets" because of their force to whip
up controversy. Studs Terkel, the late, eminent oral historian said the
role of newspapers is to ask the impertinent question. But as
newspapers lose money they also lose their mission of challenging
political figures, investigating corruption; and have instead become
mere fluff sheets of happy news. Some papers even proudly exhibit their
endorsements by city governments. So instead of being a watchdog, they
have become a lap dog.
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